Privacy Policy

This Privacy Policy describes how DNA Spirits, LLC d/b/a De Nada Tequila ("De Nada," "we," "us," or "our") collects, uses, and shares information about you when you visit www.denadatequila.com (the "Site"), purchase our products through the Site, or interact with us. By using the Site, you agree to this Policy.

1. Age Requirement

The Site is intended only for individuals 21 years of age or older. We do not knowingly collect personal information from anyone under 21. If we learn we have collected information from a person under 21, we will delete it. If you believe someone under 21 has provided us information, contact us at orders@denadatequila.com.

2. Information We Collect

Information you provide: name, email address, postal and delivery address, phone number, date of birth or age attestation, payment information (processed by our payment and commerce providers; we do not store full card numbers), order history, communications with us, survey and promotion entries, and any content you submit or share with us, including via social media.

Information collected automatically: IP address, device and browser type, operating system, referring URLs, pages viewed, search terms used on the Site, approximate location (such as country and state, including to determine where alcohol can lawfully be shipped), and interactions with our emails, collected via cookies, pixels, log files, and similar technologies.

Information from third parties: our commerce, fulfillment, and delivery partners (including licensed retailers that fulfill orders), payment processors, analytics providers, advertising partners, and social media platforms when you interact with our accounts or content.

3. How We Use Information

• Processing, fulfilling, shipping, and providing customer service for orders, including verifying age and lawful delivery jurisdiction;
• Operating, maintaining, securing, and improving the Site and our products;
• Sending transactional messages (order confirmations, shipping updates) and, with your consent or as permitted by law, marketing communications such as newsletters, recipes, and event invitations, from which you may opt out at any time;
• Personalizing your experience and measuring the performance of our marketing;
• Running promotions, sweepstakes, and events;
• Preventing, detecting, and investigating fraud, unauthorized transactions, underage purchase attempts, and other illegal activities;
• Complying with legal, regulatory, tax, and licensing obligations applicable to alcohol beverage sales; and
• Establishing, exercising, or defending legal claims.

4. How We Share Information

• Fulfillment and commerce partners: licensed retailers that accept and ship your order, our importer and compliance partners, payment processors, and e-commerce platform providers, as needed to complete transactions;
• Service providers: vendors that provide website hosting, email delivery, analytics, advertising, customer support, and similar services under contractual confidentiality obligations;
• Marketing partners: with your consent, affiliates and business partners with whom we have joint marketing arrangements;
• Legal and safety: governmental agencies, regulators, or other parties when required by law, to enforce our terms, to protect rights, property, or safety, or in connection with fraud prevention or investigations; and
• Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of all or a portion of our business or assets, your information may be transferred to the successor or acquirer.

We do not sell your personal information for money. Some sharing with advertising and analytics partners may be considered a "sale" or "sharing" for targeted advertising under certain state laws; you may opt out as described in Section 7.

5. Cookies and Analytics

We and our partners use cookies, pixels, and similar technologies to operate the Site, remember your preferences (including your age-gate confirmation), analyze traffic, and measure marketing. We use third-party analytics tools such as Google Analytics. You can control cookies through your browser settings; disabling cookies may affect Site functionality. Where required, we honor opt-out preference signals such as the Global Privacy Control.

6. Marketing Choices

You may opt out of marketing emails at any time by using the unsubscribe link in any marketing message or by emailing orders@denadatequila.com. Opting out of marketing does not affect transactional communications about your orders.

7. Your U.S. State Privacy Rights

Depending on where you live (including California, Colorado, Connecticut, Virginia, Utah, and other states with comprehensive privacy laws), you may have the right to: (a) know or access the personal information we hold about you; (b) correct inaccurate personal information; (c) delete your personal information; (d) obtain a portable copy of your information; (e) opt out of the sale or sharing of personal information and of targeted advertising; and (f) not receive discriminatory treatment for exercising these rights. To exercise any of these rights, email orders@denadatequila.com with the subject line "Privacy Request." We will verify your request using information associated with your account or orders, and respond within the time required by applicable law. You may designate an authorized agent to submit requests on your behalf. If we decline a request, you may appeal by replying to our response.

8. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this Policy, including satisfying legal, regulatory, tax, accounting, and alcohol-licensing recordkeeping requirements, resolving disputes, and enforcing agreements. Retention periods vary by data type and legal obligation.

9. Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information, and payment card transmissions are encrypted by our commerce providers. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any account credentials.

10. Third-Party Sites

The Site links to third-party websites, including our online store, social media platforms, and other resources. Those sites have their own privacy practices, and we encourage you to read their policies. We are not responsible for the privacy practices of third parties.

11. International Users

The Site is operated from the United States and is intended for U.S. residents. Your information will be processed and stored in the United States (or other locations with potentially different data protection laws). By using the Site, you consent to that transfer and processing.

12. Changes to This Policy

We may update this Policy from time to time. We will post the revised Policy on this page with an updated date, and, where required by law, provide additional notice. Your continued use of the Site after changes take effect constitutes acceptance of the revised Policy.

13. Contact Us

Questions, concerns, or requests regarding this Policy or your personal information: orders@denadatequila.com, or by mail at De Nada Tequila (DNA Spirits, LLC), 148 South Liberty Drive, Stony Point, NY 10980.

This document is provided for general informational purposes and should be reviewed by qualified legal counsel before publication.