The First Tequila Brand Created by Two Millennial Entrepreneurs

It all started when…

We could lie and tell you that DE-NADA was born from a prophetic vision, received on a mountain in Jalisco, Mexico. But the truth is, our tequila was born from more humble beginnings. It was born in New Orleans, Louisiana.

At Tulane University, we became fast friends during freshman year, bonding over entrepreneurial ambitions, a mission to give to the causes we cared about, and a serious love for tequila. We spent a lot of time draining bottles and debating their qualities: smoothness, color, flavor.

None of the brands we tried truly resonated until Danny came home with a glint in his eye, a curious bottle, and some pretty epic claims. He said he’d discovered the “perfect” tequila. He even called it “the one”.

Although it was expensive and out of a college freshmen’s budget, Adam agreed that it was the ultimate tequila. So smooth he tossed the lime and salt and forgot about those chasers. Then we had our lightbulb moment — a fresh and young tequila brand, made by Millennials for Millennials.

Because we couldn’t find anything like it, we thought we’d launch our own. Determined to meet the makers of that flawless tequila, we soon found ourselves in the Highlands of Jalisco, learning industry secrets from a family of 5th generation growers and distillers.

At the Vivanco estate, we knew we’d uncovered the best tequila in all of Mexico, and we couldn’t wait to share it. Bonding over some of the finest tequilas in the world, it became apparent that this esteemed family shared our values of quality, sustainability, and entrepreneurship.

Over a toast, the Vivanco’s agreed to produce DE-NADA, creating a proprietary blend that would shake up the market. DE-NADA was born from that epic journey. And we’re here to gift it to the world.

Grab your crew. Split a bottle. DE-NADA.